BMW defies segment trend to record year-to-date sales growth great BEV sales
BMW Australia has continued to achieve sales growth in a downward trending market while also seeing a sustained uptick for registrations of its battery electric vehicles (BEVs). Volume has been significantly boosted by BMW’s BEVs, with the brand’s locally zero emission offerings recording a 202 per cent increase in registrations
Registrations of BMW models to the end of September were up 3.2 per cent compared with the corresponding period in 2023.
BMW offers 16 fully electric variants – the most of any manufacturer in Australia – with six of these priced below $91,387, exempting them from both Luxury Car Tax (LCT) for fuel efficient vehicles and Fringe Benefits Tax (FBT) for fleet operators. The tax breaks are part of the Federal Government’s efforts to increase the uptake of electric vehicles in Australia as part of its greenhouse gas emissions reduction efforts.
One BMW priced below the key threshold, the iX1, has enjoyed a particularly successful run since its introduction mid-last year. There have been 1,948 registrations of the model, offered in two variants, since the start of 2024, meaning it has outsold the petrol X1 variants. The iX1 is also the leader for BEV registrations in the BMW line-up, ahead of the i4.
The BMW iX3 is also now offered in entry level M Sport guise with a sub-LCT price position, is also up 33 per cent in year-to-date sales with 794 registrations.
The range has a five-year, unlimited kilometre factory warranty, and other complimentary elements include emergency calls, full use of café facilities at BMW’s 49 dealerships across the country and a host of digital assistance services that can be accessed via the continually updated My BMW App. These digital services connect the driver to the vehicle, deliver updates in real time and provide the ability to toggle numerous vehicle functions remotely, from adjusting EV charging aspects to switching on the fan to reduce the temperature of the cabin prior to departure.